Trends Digital Marketers Need to Keep an Eye on in 2018

Trends Digital Marketers Need to Keep an Eye on in 2018

We have seen digital marketing grow in importance in 2017. Various innovations and developments like chatbots and live streaming took a foothold in the marketing industry. Will 2018 be any different? Let’s take a closer look at several trends digital marketers should keep an eye on in 2018. Voice search...

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Make Sure Your Marketing Stack is Working for You

Make Sure Your Marketing Stack is Working for You

I had a boss many years ago who could get distracted by anything new and shiny. Any new technology, opportunity, or cool project to take on, he wanted to try it. For him, it may have seemed like fun. But for his direct reports, it was overwhelming. It seemed like...

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Three Reasons Video Marketing is an Essential part of a Social Media Strategy

Three Reasons Video Marketing is an Essential part of a Social Media Strategy

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It’s clear that if your brand doesn’t start incorporating video in some way,...

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Why Your Company Needs a Transparent Privacy Policy

Why Your Company Needs a Transparent Privacy Policy

In the digital era, data is money. In fact, data brokerage has become a huge revenue stream for companies in a variety of industries, from transportation to finance. And averaging a profit of 80-90 percent, it’s no wonder why. The only problem: most customers are not informed of exactly how...

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Effective Tactics For Earning High-Quality Links

Effective Tactics For Earning High-Quality Links

Earning high-quality links isn’t impossible. This post explains some of the most effective ways of link-building and details the best options.

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