Direct Mail: Is it Dead On Arrival?

Direct Mail: Is it Dead On Arrival?

Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and newsletters. Since the rise of social media, many have mistakenly assumed that...

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Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow.  When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to B2B lead generation, the...

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The Power of Ending Emails with ‘Thank You’

The Power of Ending Emails with ‘Thank You’

If you think the salutations of your e-mails are the least important part—think again. According to a study done by Boomerang, ending emails with Thank You and other variations actually boosts response rates, and for email marketers, responses are a key indicator of success. Why Ending Emails with Thank You...

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The Most Important Keyword for SEO in 2018

The Most Important Keyword for SEO in 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40 percent for small companies, and almost 50 percent for industrial / manufacturing firms. But does SEO still matter? Some are asking the question in...

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SMS and Email Marketing: Combine Them for Maximum Reach

SMS and Email Marketing: Combine Them for Maximum Reach

With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email marketing as the new kid on the block...

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