Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records....

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Bigger investment in CRM leads to improvements in permission based marketing | Matt McGowan | Pulse | LinkedIn

  Matt McGowan President at Adestra (esp) and former Head of Strategy at Google Matt wrote a nice post about how spending on CRM has outpaced spending on branding for the past two years. It appears that marketers and c-suite executives alike are starting to realize that in order to...

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