Branding

“The Marketing Dictionary for the 21st Century” (Robert W. Bly, Motivational Press, 2016) defines a brand as: “The label, name, term, design, or symbol by which a product is identified, where the characteristics and personality of a particular product are recognizable, and a product made and marketed under a specific name by a...

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Word of Mouth Marketing

Word of mouth marketing also called word of mouth advertising is known as evangelism marketing in some industry circles. In contrast with the natural concept of word of mouth, word of mouth marketing is a strategy in which businesses proactively encourage the spread of a marketing message or campaign through...

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Viral Marketing

As opposed to more traditional and time-tested forms of marketing, viral marketing is a relatively new strategy. It has taken off considerably since the advent of the internet, specifically social media. It refers to marketing products and services through social networks and platforms, such as Facebook or YouTube, to build...

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Transactional Marketing

Transactional marketing is a common, traditional marketing strategy that centers on individual point of sale business transactions. Such strategies focus on increasing the efficiency and amount of sales a company generates, rather than placing emphasis on developing a meaningful relationship with the customer, as is the case in relationship marketing....

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Trade Show Marketing

Trade shows are exhibitions where businesses in an industry showcase their products or services to potential consumers. Trade shows are often an avenue for companies to debut new products in front of an engaged, targeted audience. As such, they can be a valuable tool for marketing, as well as building...

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