Sales Enablement

In short, sales enablement describes a multi-faceted approach to empowering sales teams, ultimately leading to more conversions. While the concept is straightforward, the process has many moving parts. For example, sales enablement requires representatives receive in-depth training and have access to analytical data, both of which can help them be...

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Reward Programs

Reward programs describe the incentives companies uses to retain customers. In reward programs, brands encourage customers to make purchases—especially repeat purchases—in exchange for a percentage off, a free gift, access to a special shopping event, etc. The incentive varies depending on the issuing company, but the value of a well-positioned...

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Referral Marketing

The goal of referral marketing is to generate new customers through the recommendations of existing customers. Referral marketing is like word of mouth advertising, except for one key detail: Word of mouth advertising is typically self-directed by the consumer, and referral marketing is initiated—and often incentivized—by the brand. Referral marketing...

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Radio

There are a variety of mediums on which brands can advertise, including those that fall under the umbrellas of print, digital, and broadcast. Radio advertising is included in the latter. Brands that market over the radio produce or outsource the production of audio advertisements—also called radio “spots”—that are broadcast by...

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Product Placement

Product placement describes the strategic, often subtle insertion of a brand’s product, logo, or another identifier into a television program, film, or book. With the rise in popularity of mobile devices coupled with the social media boom, it’s not uncommon for businesses to direct their product placement efforts in even...

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