Promotional Marketing

In promotional marketing, brands use incentives to encourage consumers to take specific and immediate actions. While many promotions require a consumer to make a purchase, some promotions may only ask a consumer to try or review a product. A promotion includes any specialized offer that goes beyond a brand’s normal...

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Partner Marketing

When brands partner with non-competitor brands to reach the same target market, they are engaging in a strategy known as partner marketing or co-marketing. Unlike cause marketing, in which a for-profit business partners with a nonprofit to raise awareness, partner marketing refers to an arrangement between two for-profit businesses. Brands...

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Outbound Marketing

Outbound marketing strategies prioritize a brand’s interaction with the market through traditional advertising, pitches or in-person meetings, and cold-call-like activities. Very interruptive, outbound marketing prioritizes the exact opposite of inbound marketing activities. Outbound marketing overlaps significantly with similar terms, including offline marketing and traditional marketing, with some nuanced differences. Outbound...

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Online Marketing

In an online marketing strategy, businesses use the internet to reach a target audience and drive specific actions. Online marketing begins with a branded website, then expands to include several visibility-driving omnichannel activities. Today, online marketing is an inherent part of the marketing profession. Businesses cannot properly market themselves without...

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Offline Marketing

Offline marketing refers to any real-world marketing activities. Offline marketing may use technological assets such as display screens, but the experience is geographically limited.  Examples of offline marketing include billboards, print media, direct mail, radio, television, and telemarketing. In an increasingly digitized world, many marketers focus most their time on...

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