The Changing Role of the CMO: From Order Taker to Growth Driver

The Changing Role of the CMO: From Order Taker to Growth Driver

Today’s CMOs are dramatically different than CMOs of a decade ago. Today’s CMOs have a seat at the table when it comes to core business decisions, things like embracing and driving digital transformation, formulating and implementing growth strategies, technology adoption, forecasting revenue outlook, developing pipeline management strategies, and the like....

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