All the Hype about Only Using Digital for Your Retail Stores Marketing – I’m Not Buying It

All the Hype about Only Using Digital for Your Retail Stores Marketing – I’m Not Buying It

Are you buying into all the hype about only using digital marketing to promote your retail store? I’m not… All I ever hear about is Snapchat this, Facebook that, Instagram wherever, WhatsApp whatever, Twitter me twit… You get it… You have to market here, there, and everywhere on these digital platforms...

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6 Reasons Why Your Content Marketing Strategy is Totally Failing [and how to fix that]

6 Reasons Why Your Content Marketing Strategy is Totally Failing [and how to fix that]

I get emails almost every week from bloggers and writers who are frustrated at how content marketing strategies don’t seem to work. Some are even on the verge of giving up. Their email would start with something like: “I’ve been blogging for the past six months, and I’m not getting...

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How To Use User Generated Content to Get More Instagram Followers

How To Use User Generated Content to Get More Instagram Followers

Do you want to get more Instagram followers? Who doesn’t? Here’s the good news, Instagram is still a great and easy platform to increase followers. A question I get a lot from businesses is: How do I get more followers and what should I be posting? Many make the mistake...

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Marketing Technology Isn’t a Stack—It’s a Matrix

Marketing Technology Isn’t a Stack—It’s a Matrix

The universe of marketing technology tools and apps is exploding. The number of marketing technology vendors tracked by Scott Brinker, a.k.a. @chiefmartec on Twitter, has surged from 150 to nearly 4,000 in the past six years. Though the flood of new entrants has significantly outpaced consolidation activity so far, merger...

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How to Choose Which Tweets to Promote on Twitter

How to Choose Which Tweets to Promote on Twitter

If you’re marketing your brand on Twitter, you’ll want to try out promoted tweets to get more views and engagement for your posts. These tweets appear in the timeline of Twitter users, ensuring that even people who are not following your page see them. You pay per engagement, which means...

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