How Salespeople Can Adapt to a Digital World—And Keep Their Jobs

How Salespeople Can Adapt to a Digital World—And Keep Their Jobs

There was a time when B2B salespeople were in charge of every sales transaction. They were the ones with the information at their fingertips that allowed them to have some control over the buyer’s journey. Now the balance has shifted in favor of the well-informed, savvy buyer in a digital...

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