President at Adestra (esp) and former Head of Strategy at Google
Matt wrote a nice post about how spending on CRM has outpaced spending on branding for the past two years. It appears that marketers and c-suite executives alike are starting to realize that in order to develop an integrated marketing strategy they will have to put the prospect and customer in the organization chart and collect as much data as possible. CRM is the enabler to all things integrated so this trend makes a lot of sense.
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