Artificial Intelligence is now a Foundational Building Block for Personalization
AI can individualize every interaction with customers, making it the perfect tool for personalization. Here’s how.
Account Based Marketing
Instead of targeting an individual that meets certain criteria, account-based marketing (ABM) also known as key account marketing focuses on appealing to individual prospects at key accounts or companies. Designed to align the marketing and sales departments to enhance customer acquisition, penetration, experience and retention activities, organizations that choose this form...
Account Based Marketing
Instead of targeting an individual that meets certain criteria, account-based marketing (ABM) also known as key account marketing focuses on appealing to individual prospects at key accounts or companies. Designed to align the marketing and sales departments to enhance customer acquisition, penetration, experience and retention activities, organizations that choose this form of marketing can...
Google Just Told You How to Rank. Are You Listening?
It’s rare that any company reveals its trade secrets.. It’s especially rare for tech giant Google to do so.. But last month, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites...
Content Marketing on a Budget: 9 Tools You Should Use
We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts.. In fact, according to a recent study from MarketCrest , nine out of every ten marketing agencies rate content marketing as a hugely...
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