How Responsive, Agile Marketers Impact Brand Performance [Report]

The CMO Council report on how agile marketers can act on consumer feedback to drive growth is filled with interesting insights. Here’s an overview.

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Agile Marketing

Agility commonly describes the characteristic of an athlete who performs a series of movements with quickness, effectiveness, and ease. When marketers apply the same principles to their marketing strategies, they become agile. Agile marketing is a process management methodology derived from software development best practices. This methodology allows for a...

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