How to Protect Yourself in the Wake of the Equifax Breach

Here’s a comprehensive list of what to think about, and what to do in light of the massive Equifax data breach.

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Analytics & Analysis

Modern marketers in this digital age have access to a large amount of data about consumers and markets as a whole. These data points are called metrics. Managing and harvesting insight from these metrics—and optimizing processes as a result of the findings—is the purpose of marketing analytics. Organizations use analytics...

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Business Analytics vs Business Intelligence? | Business Analytics & Digital Business

Business Analytics vs Business Intelligence? | Business Analytics & Digital Business

What’s the difference between Business Analytics and Business Intelligence? The correct answer is: everybody has an opinion, but nobody knows, and you shouldn’t care. Having worked in the industry over twenty years, I can confidently say that everybody has a different notion of what ANY particular term associated with analytics...

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