Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow.  When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to B2B lead generation, the...

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Trends Digital Marketers Need to Keep an Eye on in 2018

We have seen digital marketing grow in importance in 2017. Various innovations and developments like chatbots and live streaming took a foothold in the marketing industry. Will 2018 be any different? Let’s take a closer look at several trends digital marketers should keep an eye on in 2018. Voice search...

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Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts

Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts

Obviously, enterprise marketers have different priorities and challenges than those in small to midsize firms. But the specific differences may surprise you.

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Four Marketing Technology Trends to Watch for 2018

Four Marketing Technology Trends to Watch for 2018

From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.

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Be Fanatical About Service Quality (And Why It Matters)

Be Fanatical About Service Quality (And Why It Matters)

Be adamant about the quality of your customer service and it will pay off for your business. Here’s what you need to know.

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