SMS and Email Marketing: Combine Them for Maximum Reach

SMS and Email Marketing: Combine Them for Maximum Reach

With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email marketing as the new kid on the block...

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Make Sure Your Marketing Stack is Working for You

Make Sure Your Marketing Stack is Working for You

I had a boss many years ago who could get distracted by anything new and shiny. Any new technology, opportunity, or cool project to take on, he wanted to try it. For him, it may have seemed like fun. But for his direct reports, it was overwhelming. It seemed like...

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Survey Considers Social Media Success of B2C vs B2B Marketers

B2B and B2C marketers use social media differently. So which platform is most effective for each type of marketer? A recent report let us know.

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The Omnichannel Journey [Report]

The Omnichannel Journey [Report]

Earlier this year, Retail Week Connect released the 2017 report on the state of retail, based on interviews with 25 top retail executives. Although the report is not marketing-specific as it delves into issues such as supply chains and Brexit, there are numerous insights to be gained by diving into...

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B2C Marketing

B2C, or business-to-consumer, marketing refers to any activities used to build brand awareness and promote products directly to end users. Unlike business marketing, which focuses primarily on proving financial or operational value to a business, B2C marketing relies heavily on emotional appeals and competitive differentiation. In the past, B2C strategies...

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