SMS and Email Marketing: Combine Them for Maximum Reach
With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email marketing as the new kid on the block...
B2C Marketing
B2C, or business-to-consumer, marketing refers to any activities used to build brand awareness and promote products directly to end users. Unlike business marketing, which focuses primarily on proving financial or operational value to a business, B2C marketing relies heavily on emotional appeals and competitive differentiation. In the past, B2C strategies...
Content Marketing on a Budget: 9 Tools You Should Use
We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts.. In fact, according to a recent study from MarketCrest , nine out of every ten marketing agencies rate content marketing as a hugely...
