SMS and Email Marketing: Combine Them for Maximum Reach

SMS and Email Marketing: Combine Them for Maximum Reach

With so many channels available to reach consumers, it can be hard for marketers to decide where their budget dollars should be deployed for maximum effect. For instance, more traditional marketers, who are comfortable with email campaigns, might view SMS and email marketing as the new kid on the block...

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Survey Considers Social Media Success of B2C vs B2B Marketers

B2B and B2C marketers use social media differently. So which platform is most effective for each type of marketer? A recent report let us know.

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B2C Marketing

B2C, or business-to-consumer, marketing refers to any activities used to build brand awareness and promote products directly to end users. Unlike business marketing, which focuses primarily on proving financial or operational value to a business, B2C marketing relies heavily on emotional appeals and competitive differentiation. In the past, B2C strategies...

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