Survey Considers Social Media Success of B2C vs B2B Marketers

B2B and B2C marketers use social media differently. So which platform is most effective for each type of marketer? A recent report let us know.

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The Omnichannel Journey [Report]

The Omnichannel Journey [Report]

Earlier this year, Retail Week Connect released the 2017 report on the state of retail, based on interviews with 25 top retail executives. Although the report is not marketing-specific as it delves into issues such as supply chains and Brexit, there are numerous insights to be gained by diving into...

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B2C Marketing

B2C, or business-to-consumer, marketing refers to any activities used to build brand awareness and promote products directly to end users. Unlike business marketing, which focuses primarily on proving financial or operational value to a business, B2C marketing relies heavily on emotional appeals and competitive differentiation. In the past, B2C strategies...

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