HG Data

HG Data

HG Data uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and much more – to produce a detailed census of the software and hardware technologies companies use to run their business. This is powerful information marketing and sales teams use to out-market, out-sell and outgrow their competition.

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CMOs in a World Where Everything Can be Measured

CMOs in a World Where Everything Can be Measured

The CMO is in a precarious position right now. Here’s how they can use measurements and analytics to prove their worth going forward.

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Where SaaS CMOs are Spending Their Money

Where SaaS CMOs are Spending Their Money

If you want to see how tech trends transition to action, follow the money. Here’s how SaaS CMOs are spending their budgets.

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Openprise

Openprise

Openprise is a Data Orchestration Platform that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast.

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Customer Data Means Nothing Without an Action Plan

Collecting and analyzing customer data is useless unless you have an action plan. Here’s what your company needs to do.

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