HG Data

HG Data

HG Data uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and much more – to produce a detailed census of the software and hardware technologies companies use to run their business. This is powerful information marketing and sales teams use to out-market, out-sell and outgrow their competition.

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Openprise

Openprise

Openprise is a Data Orchestration Platform that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast.

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The Changing Role of the CMO: From Order Taker to Growth Driver

The Changing Role of the CMO: From Order Taker to Growth Driver

Today’s CMOs are dramatically different than CMOs of a decade ago. Today’s CMOs have a seat at the table when it comes to core business decisions, things like embracing and driving digital transformation, formulating and implementing growth strategies, technology adoption, forecasting revenue outlook, developing pipeline management strategies, and the like....

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How to Grow Your B2B Business with Actionable Insights from Big Data

How to Grow Your B2B Business with Actionable Insights from Big Data

While the buzz around big data seems relatively new, big data has actually been around for years. Decades, even. So why all the hype now? Although it has a long history, before we had computers, software, and the internet at our fingertips, collecting and managing big data—much less analyzing and...

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How to Master HIPAA Compliance and Security in the Cloud

How to Master HIPAA Compliance and Security in the Cloud

In a world of tight healthcare budgets and increasing pressure to implement new technology, many healthcare CIOs are looking to the cloud for solutions. The flexibility and potential cost savings that cloud services can offer are obvious benefits to healthcare executives facing ever-higher costs to collect, collate, and store vast...

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