How to Choose the Best Follow-Up Gift to Make Your Brand Stand Out

How to Choose the Best Follow-Up Gift to Make Your Brand Stand Out

New research suggests over half of event attendees take more than 4 days to follow up with leads they receive at an event. Learn how the right follow-up gift can drive leads down the funnel

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CRO & UX: How to Design for Both Experience and Revenue

Learn how to leverage the power of both CRO and UX to gain loyal customers and grow your business. Talia Wolf warns against common mistakes.

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How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

A little before my birthday, I found this in my inbox: I get sucked in by the cupcake and the coupon code. My lizard brain takes over… or maybe it’s my stomach. Don’t tell me this hasn’t happened to you before. Sure, the copy doesn’t tell me anything about this...

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Are Your Customers Experiencing Your Brand Promise?

Are Your Customers Experiencing Your Brand Promise?

Ever feel like brands give you the bait and switch? You engage with a brand, visit their website, consume their content, and with each interaction your affinity for the brand grows. Then comes the moment of truth . . . you buy their product or service and the experience does...

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Is Your Brand Momentum Big Enough to Spur Growth?

With the emphasis on demand generation, attribution, and account-based marketing, it may feel as if brand has taken a back seat. In today’s world of deteriorating product brand power, rising perceptions of parity products, reduced employee and customer loyalty, and increasing competition, it may be worthwhile to renew your focus...

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