ZenProspect
ZenProspect is a complete prospecting solution enabling marketing leaders to drive more pipeline, MQLs, and qualified opportunities through next-generation targeting and our predictive algorithm.
With a 95% accurate database built on real-time automatic data updates reflected in marketing automation and CRM, lead routing, and data cleansing, ZenProspect allows customers to drive engagement with their whole TAM and ICP.
Openprise
Openprise is a Data Orchestration Platform that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast.
Bigger investment in CRM leads to improvements in permission based marketing | Matt McGowan | Pulse | LinkedIn
Matt McGowan President at Adestra (esp) and former Head of Strategy at Google Matt wrote a nice post about how spending on CRM has outpaced spending on branding for the past two years. It appears that marketers and c-suite executives alike are starting to realize that in order to...
