Four Rules for Creating a High-Converting About Us Page
Rarely do marketers understand the huge importance of the About Us page. Here are 4 tips to help you create a high converting About Us page.
Customer Experience: How AI Will Change How We Buy [and How Marketers Market]
AI is changing the game for consumers and marketers, changing how we buy and changing how we market. Here’s how.
Eight Tips for Driving More Action with Your Call to Action
You’ve agonized over your subject line. Your offer is spot on. You’ve segmented your lists so you know this email is going to just the right audience. But have you put enough effort into the ask, what we call the “call to action”? If not, you are jeopardizing all the...
Four Sins of Customer Experience
Customer experience is the key to sustainable differentiation of a product or service. Specific features, pricing, quality, and speed to market can and will be copied by your competition. However, the customer experience is far more difficult to replicate. Take the experience that Starbucks patrons have come to expect, or...
Conversion Optimization
Conversion optimization, also called conversion rate optimization (CRO), describes a web marketing technique aimed at increasing the number of website visitors who convert into customers or satisfy other specific success metrics, also known as key performance indicators (KPIs). Besides making a purchase, other desired conversion metrics can include actions such...
