Direct Mail: Is it Dead On Arrival?

Direct Mail: Is it Dead On Arrival?

Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and newsletters. Since the rise of social media, many have mistakenly assumed that...

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Openprise

Openprise

Openprise is a Data Orchestration Platform that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast.

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Optimizing Customer Relationships: Fusing Customer Intelligence and Process Efficiency

Optimizing Customer Relationships: Fusing Customer Intelligence and Process Efficiency

Today’s marketers know that optimizing customer relationships means using insights from big data and customer intelligence in a smart manner. Here’s what you need to do.

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Big Data, Great Potential: Why We Need to Do More with Big Data

Big Data, Great Potential: Why We Need to Do More with Big Data

Companies need to evolve failed tactics to profitable customer strategies and relationships by creating impactful customer intelligence from big data.


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How to Avoid the Dangers of Data-Bias

How to Avoid the Dangers of Data-Bias

When read incorrectly, data can tell you anything you want to hear. Here’s how to avoid data bias and benefit from what your data is really saying.

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