Demand Generation versus Lead Generation—What’s the Difference?

Marketing these days is full of tech, full of tools, and full of … terms? It’s true. There’s an entire modern marketing language out there, and sometimes the differences between concepts can get lost in translation. In the past, my team and I have explored the meanings of like-sounding terms...

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Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at...

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Demand Generation

As a basic principle in economics, demand refers to someone’s interest in and readiness to pay a given amount for goods and services. In marketing, demand generation describes the activities marketers use to build interest and purchase readiness within a target market. Demand generation strategies focus on the awareness and...

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Demand Generation Strategy

I talked about the difference in demand generation vs. lead generation in my last post. This week I am focusing on developing a demand generation strategy. First, let’s recap with an explanation of demand generation. It is a marketing system comprised of several integrated marketing programs designed to drive brand...

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Mapping Demand Gen & Lead Gen Programs to the Buyer Journey

Marketers often confuse demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. I suspect a lot of the confusion comes from using the same staff or team for demand gen as we do for lead gen. Personally, I like to think of these strategies...

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