Direct Mail: Is it Dead On Arrival?

Direct Mail: Is it Dead On Arrival?

Direct mail (DM) has been a highly regarded form of advertising for generations. It is inexpensive, comes in several forms, and is highly effective when deployed strategically. DM includes marketing materials like postcards, brochures, catalogs, sales letters, and newsletters. Since the rise of social media, many have mistakenly assumed that...

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Direct Mail

Direct mail describes a business marketing tactic where printed materials are delivered to existing or prospective customers’ mailboxes rather than their inboxes. Pieces of direct mail collateral can include any combination of the following informative or promotional materials: Postcards Coupons Brochures Letters Catalogs Company announcements Cards at holidays Reminders Tips...

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