Report Explains the State of Email Marketing & Marketing Automation in 2017

If you’re wondering how marketers around the world use email & automation, you’ll appreciate a recent report on this subject. Here’s what one survey revealed.

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Three Steps to Improve Email Deliverability—Because an Undelivered Email Is Worth Zilch

Three Steps to Improve Email Deliverability—Because an Undelivered Email Is Worth Zilch

Now that you’re actively using email marketing, it’s time to step back and make sure all those emails are getting through to the intended inboxes. Why? Because any email not delivered is an email that might as well not exist. If I send you an email and you don’t get...

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Behind the Scenes: How we Write Emails that Convert

Behind the Scenes: How we Write Emails that Convert

It’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately – hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority though, are from various businesses trying to get...

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Master A/B Split Testing (and Email Marketing ROI) With This Simple Plan

Master A/B Split Testing (and Email Marketing ROI) With This Simple Plan

“Out of sight, out of mind” is sadly a little too true when it comes to email marketing, especially when people are new to it. It’s easy to send a campaign out and not really give it another thought as everyone’s attention quickly switches to the next campaign that needs...

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