The 12 Best Event Marketing Tools

Are you looking to provide greater value and insights in your event marketing strategy? These best event marketing tools will make the difference.

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Killer Digital Strategies to Maximize Conference Results

Killer Digital Strategies to Maximize Conference Results

Every industry has its major conferences and trade shows. What most businesses do is simply send people to attend or maybe get an exhibitor booth. On the high end, perhaps they’ll even sponsor the conference, but that’s often ridiculously expensive. There’s a better, and far cheaper, way using some cool...

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Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Thanks in large part to the mobile mind shift of consumers and the anywhere/anytime availability of information, customers today aren’t exactly struggling to find what they need online. Rather, it’s often so available that they’re keen to ignore the “noise” of pitches and traditional ads in favor of content that...

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Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at...

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Event Marketing

Event marketing strategies are made up of activities that give prospective customers the ability to interact with a brand offering in real time. Brands may sponsor their own activities or market a product at a tradeshow, community event, or online. Event marketing gives businesses a way to interact with consumers...

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