Make Sure Your Marketing Stack is Working for You

Make Sure Your Marketing Stack is Working for You

I had a boss many years ago who could get distracted by anything new and shiny. Any new technology, opportunity, or cool project to take on, he wanted to try it. For him, it may have seemed like fun. But for his direct reports, it was overwhelming. It seemed like...

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Three Reasons Video Marketing is an Essential part of a Social Media Strategy

Three Reasons Video Marketing is an Essential part of a Social Media Strategy

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It’s clear that if your brand doesn’t start incorporating video in some way,...

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Why Your Company Needs a Transparent Privacy Policy

Why Your Company Needs a Transparent Privacy Policy

In the digital era, data is money. In fact, data brokerage has become a huge revenue stream for companies in a variety of industries, from transportation to finance. And averaging a profit of 80-90 percent, it’s no wonder why. The only problem: most customers are not informed of exactly how...

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How to Plan Events that Appeal to the Millennial B2B Marketer

How to Plan Events that Appeal to the Millennial B2B Marketer

Millennials have different expectations of live Millennial B2B marketing events. Here’s how to give them what they need.

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Snapchat Update: Why User Experience Makes All The Difference

Snapchat Update: Why User Experience Makes All The Difference

The latest Snapchat update left a lot of people unhappy. The update shows that user experience matters more now than ever. Here’s why.

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