Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow.  When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to B2B lead generation, the...

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Three Reasons Video Marketing is an Essential part of a Social Media Strategy

Three Reasons Video Marketing is an Essential part of a Social Media Strategy

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It’s clear that if your brand doesn’t start incorporating video in some way,...

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Three Little Statements that have an Inimitable Impact on your Business

Three Little Statements that have an Inimitable Impact on your Business

I’m not a big fan of conferences because the presenters usually, if not always, promote themselves and/or their business under the guise that you may learn something new and impactful. Recently, however, that changed from a conference I recently attended that really made me think “differently”. It inspired me, it...

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Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

Email Marketing Turns 40 This Year (and 10 Other Fascinating Facts)

Email marketing can be incredibly effective, if done right. Here are 10 essential facts and statistics to help optimize your email marketing efforts.

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Why Leveraging Video for B2B Lead Generation is a Must

Why Leveraging Video for B2B Lead Generation is a Must

Leveraging video for B2B lead generation is becoming a common marketing strategy for B2B marketers, and with good reason. Here’s why you should be using video today!

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