Five Ways to Use Interactive Technology to Create Great Customer Experiences

Five Ways to Use Interactive Technology to Create Great Customer Experiences

Retail stores are getting more creative with their in-store technology. Here’s how they are using interactive technology to reach customers.

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Want Higher Growth? Revisit Your Marketing Structure First

Research confirms that how you design your organization structure affects people’s work attitudes, behavior and performance.

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Women in Business: Driving Innovation in Senior Leadership

Women in Business: Driving Innovation in Senior Leadership

I had the opportunity to moderate a panel discussion at the recent PegaWorld event, on the topic of how women in business are driving innovation in senior leadership. PegaWorld, an annual event put on by software company Pega, is designed to bring together business and technical visionaries from the world’s leading...

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Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

The digital marketing world is all about trends — what next big tech milestone or social change will influence the way digital advertisers reach their audiences. But there’s one trend we’re glossing over. To be fair, it’s not really a trend at all. It’s more of a mainstay, and it’s...

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Survey Divulges What You Need to Know About Influencer Marketing

Survey Divulges What You Need to Know About Influencer Marketing

As more people block or simply ignore ads, more brands are turning to influencer marketing to reach their audience. In fact, some surveys have shown that more than 70 percent of brands agree that influencer marketing is a strategic tactic to use. But what do the influencers themselves say about...

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