Wayin

Wayin

The Wayin Brand Engagement Platform combines the power of creativity with the efficiency of data collection. Allowing users the ability to build engaging activations across any of their digital channels without the need for a technical resource. Aiding marketers to do more engaging activations in a fraction of the time and with better conversion rates. Uncover authentic content to tell engaging, interactive brand stories that drive participation and capture valuable consumer data.

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Three Tips for Creating a Seamless Multichannel Marketing Strategy

Three Tips for Creating a Seamless Multichannel Marketing Strategy

Have you found success with your multichannel marketing strategy — or have you learned from a previous experience?

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The Five Most Important Elements in Influencer Marketing

The Five Most Important Elements in Influencer Marketing

Influencer marketing has become commonplace. If it’s part of your plans for 2018, here are five critical elements to make your efforts to stand out.

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Want Higher Growth? Revisit Your Marketing Structure First

Research confirms that how you design your organization structure affects people’s work attitudes, behavior and performance.

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Women in Business: Driving Innovation in Senior Leadership

Women in Business: Driving Innovation in Senior Leadership

I had the opportunity to moderate a panel discussion at the recent PegaWorld event, on the topic of how women in business are driving innovation in senior leadership. PegaWorld, an annual event put on by software company Pega, is designed to bring together business and technical visionaries from the world’s leading...

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