Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Average Cost Per Lead by Industry and Marketing Channel: Are You Overpaying?

Bringing new customers into your sales funnel is the lifeblood of most businesses. Attracting a steady flow of leads is critical to continue to grow.  When it comes to generating online leads, it’s critical that you focus your efforts on what works. When it comes to B2B lead generation, the...

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Why Leveraging Video for B2B Lead Generation is a Must

Why Leveraging Video for B2B Lead Generation is a Must

Leveraging video for B2B lead generation is becoming a common marketing strategy for B2B marketers, and with good reason. Here’s why you should be using video today!

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So, What Can a Good Marketing Dashboard Do for You?

So, What Can a Good Marketing Dashboard Do for You?

Today you have a number of marketing tools that enable you to create what you might call a dashboard. What you can measure is only limited by your imagination. But you’re probably missing the mark when it comes to having an effective dashboard. Why? Because most of the dashboards we’ve seen...

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Struggling With Leads? 3 Uncommon Strategies for B2B Lead Generation

Struggling With Leads? 3 Uncommon Strategies for B2B Lead Generation

The most successful lead generation strategy needs to span across multiple channels. Here are the top key elements most important when building out a multi-channel lead generation strategy.

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Creating More B2B Sales Ready Leads with Video

Creating More B2B Sales Ready Leads with Video

Developing leads in the B2B space is no easy task. Here are a few ways B2B marketers can use video to get ahead of the competition.

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