Marketing Automation vs. Sales Automation

Marketing Automation vs. Sales Automation

Marketing Automation has been around for over 17 years and really hasn’t changed much, until now…

Join Jay Adams and Shawn Elledge to get a glimpse into the future of Marketing Automation and how some platforms are adopting Sales Automation capabilities.

Read more

Lead Management & Marketing Automation

The overarching goal of most marketing teams today is to generate and manage leads that eventually convert, making a positive contribution to a company’s bottom line. Lead management is the process of generating, scoring, nurturing, and distributing  leads through the pipeline to sales. Marketing Automation Platforms (MAP) help marketers manage...

Read more