How to Better Segment Your Audiences for Specific Performance Metrics

Marketers don’t get well-rounded views of their campaigns’ performances due to lack of segmentation and analysis. Deren Baker walks through the consequences for your future digital campaigns.

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Survey Offers Tips on Marketing to Multiple Generations

Online shoppers come in all ages, but they do have some different preferences. Campaigner’s report took a look at some of them.

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Benchmarking: How to Determine the Value of Your Marketing Efforts

Benchmarking: How to Determine the Value of Your Marketing Efforts

To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and less expensively. How do you know whether you did? You need to establish and use the right metrics. For Marketers, metrics are the key to assessing and improving a...

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Market Research

Market research describes an organization’s process of gathering and interpreting data that ultimately provides valuable insight into their customers, their stance in relationship to competitors, and their industry as a whole. Market research has been made more accessible by big data—that is, the exponential increase in the amount of information...

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