Total Cost of Owning a Marketing Automation Platform

Total Cost of Owning a Marketing Automation Platform

Marketing automation platforms (MAP) are a useful and effective tool for generating demand for your products and services as well as quality leads. However, many businesses often rush into the adoption of a marketing automation platform without fully understanding the resources required to implement and manage such an application. Our...

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Use Your Auto Triggers to Full Advantage

Use Your Auto Triggers to Full Advantage

Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your...

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How Intelligent Data is Driving the Cross-Channel Experience for the Retail Consumer

How Intelligent Data is Driving the Cross-Channel Experience for the Retail Consumer

Marketing used to be a relatively simple process for the retailer. Stock the shelves in-store, put a poster in the window, an ad in the local paper, maybe even place a TV or radio commercial and you could be confident you’d done as much as you could to reach the...

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Why Marketing Automation Matters and How to Use it Effectively

The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives marketers the capacity to generate leads, help keep current customers...

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Need the Equation for Marketing Automation Success? Here It Is.

Need the Equation for Marketing Automation Success? Here It Is.

We’ve made it a point to monitor the trends in marketing automation (MA) for one reason: We believe it’s the future of sales and marketing, changing everything about your business and how you find, connect with, nurture, and close leads. For over half of B2B companies, it’s also a tool...

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