The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs are either being too nearsighted to be strategic or too...
Both spending on marketing technology and the number of tools available are exploding. Here are a dozen research findings to help you invest strategically.
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
New research suggests over half of event attendees take more than 4 days to follow up with leads they receive at an event. Learn how the right follow-up gift can drive leads down the funnel
Mobile marketing technology is constantly on the move, and small retailers have taken note. That’s because many struggle to keep up, according to RetailMeNot’s report.