How to Make Your MarTech Database Work for You

How to Make Your MarTech Database Work for You

Want to get the most out of your MarTech investment? Start with your data. Here’s how to build, clean, and segment your MarTech database so it works for you.

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Drive Customer Experience with Solid Community Engagement

Drive Customer Experience with Solid Community Engagement

Companies are turning their loyal customer base into engaged communities to improve customer experience. See how here.

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Four Marketing Technology Trends to Watch for 2018

Four Marketing Technology Trends to Watch for 2018

From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.

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How to Choose the Best Follow-Up Gift to Make Your Brand Stand Out

How to Choose the Best Follow-Up Gift to Make Your Brand Stand Out

New research suggests over half of event attendees take more than 4 days to follow up with leads they receive at an event. Learn how the right follow-up gift can drive leads down the funnel

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Almost Half of Small Retailers Can’t Keep Up with Mobile Marketing Technology

Almost Half of Small Retailers Can’t Keep Up with Mobile Marketing Technology

Mobile marketing technology is constantly on the move, and small retailers have taken note. That’s because many struggle to keep up, according to RetailMeNot’s report.

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