The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs are either being too nearsighted to be strategic or too...
Both spending on marketing technology and the number of tools available are exploding. Here are a dozen research findings to help you invest strategically.
Companies are turning their loyal customer base into engaged communities to improve customer experience. See how here.
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.