Companies are turning their loyal customer base into engaged communities to improve customer experience. See how here.
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
New research suggests over half of event attendees take more than 4 days to follow up with leads they receive at an event. Learn how the right follow-up gift can drive leads down the funnel
Mobile marketing technology is constantly on the move, and small retailers have taken note. That’s because many struggle to keep up, according to RetailMeNot’s report.