Marketers don’t get well-rounded views of their campaigns’ performances due to lack of segmentation and analysis. Deren Baker walks through the consequences for your future digital campaigns.
Customer marketing is among the best ways to improve your brand’s sales and reputation. We break down a recent customer marketing report to learn more.
If you’re wondering how marketers around the world use email & automation, you’ll appreciate a recent report on this subject. Here’s what one survey revealed.
Marketers today need to know how to develop a strategic, outcome-based marketing plan. Here’s a primer to get you started.