How to Better Segment Your Audiences for Specific Performance Metrics

Marketers don’t get well-rounded views of their campaigns’ performances due to lack of segmentation and analysis. Deren Baker walks through the consequences for your future digital campaigns.

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Report Shows How Customer Marketing Can Improve Sales and Customer Satisfaction

Customer marketing is among the best ways to improve your brand’s sales and reputation. We break down a recent customer marketing report to learn more.

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Will a Robot Take Your Marketing Job?

Some of the brightest minds in Silicon Valley are warning of massive job losses to robots and artificial intelligence. Time to panic? Probably not. Here’s why.

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Report Explains the State of Email Marketing & Marketing Automation in 2017

If you’re wondering how marketers around the world use email & automation, you’ll appreciate a recent report on this subject. Here’s what one survey revealed.

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How to Develop a Strategic, Outcome-Based Marketing Plan

Marketers today need to know how to develop a strategic, outcome-based marketing plan. Here’s a primer to get you started.

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