For SMBs, Embracing Digital Means Growth 

This Deloitte report shows that for SMBs, digital engagement paves the way for growth—in a big way. Is your small business keeping up?

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Six Keys to Making Smart Marketing Technology Choices

Six Keys to Making Smart Marketing Technology Choices

Spending on marketing technology continues to rise—driven by changing expectations of the marketing function, the introduction of innovative new tools, and increasing pressure on marketing teams to show quantifiable results. Recent Gartner research found that CMOs now spend nearly as much on technology as CIOs, as “Marketers are now extraordinarily dependent on...

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Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand

Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand

Celebrity influencers are the obvious go-to for the big brands that can afford them. But with their hyper-segmented audiences, impressive engagement levels and influence in their niches, micro-influencers are now a prime choice for brands that need a boost. No matter what you think of her or her family’s empire,...

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Why Personalization and Adaptability Are Key in Marketing

Why Personalization and Adaptability Are Key in Marketing

Data is a hot topic in marketing right now and with good reason. Never before has there been such a plentiful supply of rich data, and never before has there been such an array of technology to crunch the numbers and give us insights into the lives of consumers. But...

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How to Avoid the Trap of Fake Marketing ROI

How to Avoid the Trap of Fake Marketing ROI

Given our focus on Marketing Performance Management and Measurement (MPM) we are privileged to engage in regular conversations with our customer and prospects about Marketing ROI. Unfortunately, although many of our customers are anticipating an illuminating conversation on the subject, we find ourselves routinely clarifying why this measurement method is...

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