Creating a Strategic Road Map

I suspect everyone older than 18 has heard the famous quote from Sun Tzu, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Often I see marketers confusing marketing tactics with marketing strategy, so I thought I would open this up for...

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Mapping Demand Gen & Lead Gen Programs to the Buyer Journey

Marketers often confuse demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. I suspect a lot of the confusion comes from using the same staff or team for demand gen as we do for lead gen. Personally, I like to think of these strategies...

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Uber’s Strategy for Marketing to Millennials

Last week, I attended an American Marketing Association (AMA) luncheon in Tampa to hear Justin Hinote, Senior Marketing Manager for Uber, explain their strategies for marketing to millennials (people born in the early 80’s to the 2000’s). Justin opened his presentation with a video describing “Uber.” The video went on...

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No Pain, No Gain

You have most likely heard the expression, “No pain, no gain.” I remember hearing it for the first time while in a gym room filled with sweaty people who spent a lot of their gym time staring at themselves in the mirror. So, what does this have to do with...

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