Social Media Marketing

Marketers using various social media platforms – such as Facebook, Twitter, Instagram, and LinkedIn – to market their products or services to the members on those platforms  is called Social Media Marketing. Since the demand for social media marketing has grown rapidly in recent years, as social media has gone...

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Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records....

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Article: Twitter’s Share of US Social Network Users Is Dropping

In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2.. By the end of this year, 52..2 million people in the US will access their Twitter accounts at least once a month.. Source: Article: Twitter’s Share...

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