Three Things Twitter Needs to Thrive

Three Things Twitter Needs to Thrive

Twitter is struggling to grow its user base, increase ad revenue, and innovate new products. Here are three things that can help the platform thrive.

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Five Psychology Concepts that Will Improve Your Twitter Marketing Strategy

The human brain is probably the most sophisticated network on the planet. The depths of its potential are nearly unfathomable. Still, there are some things we know about the way it works that savvy marketers can work into their Twitter marketing strategy. That’s what this post is about. When you finish reading...

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How to Choose Which Tweets to Promote on Twitter

How to Choose Which Tweets to Promote on Twitter

If you’re marketing your brand on Twitter, you’ll want to try out promoted tweets to get more views and engagement for your posts. These tweets appear in the timeline of Twitter users, ensuring that even people who are not following your page see them. You pay per engagement, which means...

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3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

3 Twitter Mistakes to Avoid Like a Phone Call from “Unknown”

You feel your cell phone vibrating in your pocket, pull it out, and see the dreaded “Unknown” on the caller ID. The vigor with which you decline that call should be roughly the same as the vigor with which you need to avoid the following three Twitter marketing mistakes. Picking...

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How to Get the Most Out of Twitter Using Lists

How to Get the Most Out of Twitter Using Lists

Today’s consumers are connected, mobile creatures—and, it turns out, many of them are on Twitter. In fact, with around 320 million monthly active users, Twitter is the third most commonly accessed social network behind Facebook and Instagram. If you want to have a robust social strategy that delivers measurable ROI,...

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