How Salespeople Can Adapt and Thrive in a Rapidly Changing Sales Profession
Sales is a rapidly changing profession. With advancements like AI and automation gaining momentum, can salespeople adapt and thrive? Yes—here’s how.
Why Marketing Automation Matters and How to Use it Effectively
The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives marketers the capacity to generate leads, help keep current customers...
All the Hype about Only Using Digital for Your Retail Stores Marketing – I’m Not Buying It
Are you buying into all the hype about only using digital marketing to promote your retail store? I’m not… All I ever hear about is Snapchat this, Facebook that, Instagram wherever, WhatsApp whatever, Twitter me twit… You get it… You have to market here, there, and everywhere on these digital platforms...
StatReport: Mobile’s Impact on Email Marketing
I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy...
Is Your Lead Capture Form Getting in the Way of Your Leads?
We might not all be physics savvy, but we probably all understand that friction slows down objects in motion. If you’ve had a Cub Scout participate in the Pinewood Derby, waxed your skis, or sharpened your skate blades, you’re fully aware of the negative effect of friction. But did you...
