How Salespeople Can Adapt and Thrive in a Rapidly Changing Sales Profession
Sales is a rapidly changing profession. With advancements like AI and automation gaining momentum, can salespeople adapt and thrive? Yes—here’s how.
How Sales People Train and Learn
The modern sales department is one of the most motley groups of people you can meet inside an organization. Their job requires them, first and foremost, to build relationships with their customers, so their income is essentially based on how well they are liked by the people they are selling...
Why Marketing Automation Matters and How to Use it Effectively
The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives marketers the capacity to generate leads, help keep current customers...
All the Hype about Only Using Digital for Your Retail Stores Marketing – I’m Not Buying It
Are you buying into all the hype about only using digital marketing to promote your retail store? I’m not… All I ever hear about is Snapchat this, Facebook that, Instagram wherever, WhatsApp whatever, Twitter me twit… You get it… You have to market here, there, and everywhere on these digital platforms...
StatReport: Mobile’s Impact on Email Marketing
I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy...
