Don’t be Fooled – The Real Costs Associated with an Employee vs. A Consultant

Don’t be Fooled – The Real Costs Associated with an Employee vs. A Consultant

THE NUMBERS DON’T LIE … I’LL EXPLAIN AND YOU DECIDE Recently I read this article from Hyam Singer, VP User Engagement at TOPTAL, that in my opinion “nailed it” on this subject. Don’t Be Fooled: Calculate the Real Cost of Employees and Consultants This article is a must read for...

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Benchmarking: How to Determine the Value of Your Marketing Efforts

Benchmarking: How to Determine the Value of Your Marketing Efforts

To survive and thrive in a competitive business environment, companies are being hammered to continuously adapt and deliver more, faster, better, and less expensively. How do you know whether you did? You need to establish and use the right metrics. For Marketers, metrics are the key to assessing and improving a...

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Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Thanks in large part to the mobile mind shift of consumers and the anywhere/anytime availability of information, customers today aren’t exactly struggling to find what they need online. Rather, it’s often so available that they’re keen to ignore the “noise” of pitches and traditional ads in favor of content that...

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The Warriors, Kevin Durant, and You

The Warriors, Kevin Durant, and You

The Curse of Expectation Having been a long-suffering follower of the Golden State Warriors when they were terrible for over 20 years, it is with unreserved glee that I revel in the 2015 championship, last year’s record-breaking season, and this season’s acquisition of superstar Kevin Durant. But you don’t have...

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Rebelmail Launches Interactive Email API

Rebelmail Launches Interactive Email API

Email is still a huge tool for businesses—that’s a fact—and there is plenty to discuss on the subject of email marketing, especially as it relates to mobile. Now, there’s even more to talk about: Rebelmail, a vendor specializing in interactive email, has released Rebelmail API—a move that could widen your...

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