Affiliate Marketing

Affiliate Marketing is defined as an arrangement between a seller and another entity, in which one party agrees to promote a product or line of products in exchange for sales commission, affiliate marketing enables companies to expand their marketing efforts. “Affiliates” may include non-company individuals, businesses, and brands willing to...

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Bigger investment in CRM leads to improvements in permission based marketing | Matt McGowan | Pulse | LinkedIn

  Matt McGowan President at Adestra (esp) and former Head of Strategy at Google Matt wrote a nice post about how spending on CRM has outpaced spending on branding for the past two years. It appears that marketers and c-suite executives alike are starting to realize that in order to...

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