HG Data uses advanced data science to provide B2B companies a better way to analyze markets and target prospects to achieve remarkable results in their marketing and sales programs. We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog postings, government documents, content libraries, technical support forums, website source code, job postings and much more – to produce a detailed census of the software and hardware technologies companies use to run their business. This is powerful information marketing and sales teams use to out-market, out-sell and outgrow their competition.
Founded date: 6/24/2010
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Features: HG Data for Salesforce allows sales and marketing teams to see the software and hardware technologies their accounts and prospects use to run their business. We call this information technographics and it is information you can use to:
Create Targeted Campaigns
Our technographics allow you to see what products companies use without ever leaving Salesforce, enabling you to quickly determine who is a good fit for your product or solution so you can:
- Increase engagement
- Deliver more relevant and personalized messages
Score Based on Technographics
Create a mechanism within Salesforce to score leads and accounts based on technographics, allowing your sales and marketing teams to prioritize which accounts to pursue.
- Identify ideal prospects
- Segment customers
- Build insightful reports within Salesforce
Have More Informed Sales Teams
Get deeper company intelligence, enabling your team to reach out to their prospects with a message that’s relevant and directly addresses their pain points.
- Know which accounts use a technology product that competes with or complements your offering
- Enhance buyer personas
Pricing Options: Annual
Technical Expertise Required: Beginner to Intermediate
Typical Installation Time: Within a day
Training Offered: Onboarding team does phone and e-mail support
Support Offered: E-mail, chat and phone support.
Integration Partners: Saleforce
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