Marketing Automation vs. Sales Automation

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Summary

Marketing Automation has been around for over 17 years and really hasn’t changed much, until now…

Join Jay Adams and Shawn Elledge to get a glimpse into the future of Marketing Automation and how some platforms are adopting Sales Automation capabilities. and why.

Key Takeaways

  1. Learn the difference between marketing automation and sales automation
  2. Learn how email deliverability and marketing effectiveness is influencing the adoption of both platforms
  3. Learn when and how to use each of these strategies to drive revenue rapidly

Overview

Title: Sales Automation vs. Marketing Automation

Date: March 7th, 2018

Time: 2 p.m. (EST)

Duration: 45 Minutes

Speakers

Jay Adams

Title: CEO – MakesBridge

Marketing Focus: I am a B2B & B2C Marketer

Expertise: Database Marketing, Marketing Automation, Email Marketing

Email ID: jadams@makesbridge.com

More on Jay here 

Shawn Elledge

Title: CEO – Integrated Marketing Association

Marketing Focus: I am a B2B & B2C Marketer

Expertise: Database, Email, Sales & Marketing Automation

Email ID: Selledge@IntegratedMarketingAssociation.org

More on Shawn here

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