Report Shows How Customer Marketing Can Improve Sales and Customer Satisfaction

Customer marketing is among the best ways to improve your brand’s sales and reputation. We break down a recent customer marketing report to learn more.

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Want Higher Growth? Revisit Your Marketing Structure First

Research confirms that how you design your organization structure affects people’s work attitudes, behavior and performance.

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Why I Am So Slow

Why I Am So Slow

The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who are...

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Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

The digital marketing world is all about trends — what next big tech milestone or social change will influence the way digital advertisers reach their audiences. But there’s one trend we’re glossing over. To be fair, it’s not really a trend at all. It’s more of a mainstay, and it’s...

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What You Need to Do About the Post-Funnel Purchase World

There was a time when consumers were a fairly predictable cohort, who could be guided on a linear journey from awareness to purchase by way of the traditional marketing funnel. Times, though, are changing as a new marketing landscape is taking shape, one that places the digitally-empowered consumer firmly at...

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