How Email Personalization Helps Marketers Acquire and Nurture Leads

Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off.

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Report Explains the State of Email Marketing & Marketing Automation in 2017

If you’re wondering how marketers around the world use email & automation, you’ll appreciate a recent report on this subject. Here’s what one survey revealed.

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Why Personalization and Adaptability Are Key in Marketing

Why Personalization and Adaptability Are Key in Marketing

Data is a hot topic in marketing right now and with good reason. Never before has there been such a plentiful supply of rich data, and never before has there been such an array of technology to crunch the numbers and give us insights into the lives of consumers. But...

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Three Steps to Improve Email Deliverability—Because an Undelivered Email Is Worth Zilch

Three Steps to Improve Email Deliverability—Because an Undelivered Email Is Worth Zilch

Now that you’re actively using email marketing, it’s time to step back and make sure all those emails are getting through to the intended inboxes. Why? Because any email not delivered is an email that might as well not exist. If I send you an email and you don’t get...

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Behind the Scenes: How we Write Emails that Convert

Behind the Scenes: How we Write Emails that Convert

It’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately – hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority though, are from various businesses trying to get...

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