What it Means to be Effective at Marketing

What it Means to be Effective at Marketing

The predictions for Marketing have been flowing in. Gartner’s study suggests budgets for this year are down and that the pressure to prove the value of the dollars continues to increase. Gartner claimed in their 2017-2018 CMO Spend Survey, “CMOs are either being too nearsighted to be strategic or too...

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Are You Rich in Activity Metrics but Poor in Proving Value?

Are You Rich in Activity Metrics but Poor in Proving Value?

In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do to not merely survive, but to thrive? To survive and thrive, CMOs need to see themselves as champions of growth who can anticipate customers, develop their organizations’ Marketing capabilities, and...

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The Key to Email Delivery: Segmentation 

The Key to Email Delivery: Segmentation 

In terms of lead generation, emailing is an “oldie, but goodie.” Never discount the classics—they’re often the most important tools in your arsenal. I’ve talked about it before but today, I want to take our conversation about email marketing a step further, and talk about delivery. You may have the...

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